What is the ‘clean girl look’ and how to achieve it? These are the essentials


The clean girl look tries to enhance the natural beauty. The trend, which was born in 2021 and has gained momentum in the following year, is part of a minimalist lifestyle that obsesses many on TikTok. Beyond aesthetics —which influences makeup, hairstyle, fashion and decoration—, it involves habits such as being tidy, waking up early, practice yogaeat healthy and maintain a routine of skin care rigorous. Next, we dissect the look so you can get it too.

Laura Harrier with a clean girl look at the Louis Vuitton SS 2021 fashion show
The concept of ‘clean girl’ shows us a woman with a fresh manicure, hydrated skin, natural makeup and her hair always in its place. In the picture, Laura Harrier. Credit: LAURENT BENHAMOU/SIPA/Shutterstock.

The clean girl look It consists of achieving a refined, elegant and natural appearance. The word clean (clean, in English) refers to the minimalism that distinguishes this style, that is, it contains few elements or “distractors”, allowing attention to be focused on you.

The trend is not exclusive to thin, white, straight women, as has been suggested. Hailey Bieber, Bella Hadid or Rosie Huntington-Whiteley are inspirations, but also Selena Gomez, Zendaya, Gabrielle Union, Zoë Kravitz and Laura Harrier. From here, we applaud the initiative of the many TikTok users who have sought to demonstrate that women with large bodies, dark and textured skin and curly or frizzy hair look just as fabulous with this look.

Editor’s tip: Don’t forget that, behind that apparently effortless beauty that we see on social networks, there is a lot of work and an economic investment that not everyone can afford. Be nice to yourself, you’re already beautiful!

The makeup clean girl

Zendaya with clean girl makeup and long curly hair
Makeup is preferred natural. If you want to raise it, you can apply a little eyeliner and a slightly darker lipstick. In the picture, Zendaya. Credit: IPA/Shutterstock.

To get a clean look, it all starts with the skin. It must be prepared with daily cleaning, treatment and hydration. Antioxidant serums and moisturizing creams will make us start from a radiant appearance.

Characterized by a fresh appearance, the clean girl look It consists of enhancing the skin and natural features with few products. To achieve this, you have to opt for a makeup base that covers enough but leaves the skin radiant, luminous and dull. If you want to go one step further, choose a formula that not only provides color, but also contains a UV treatment or filter.

The next step is to apply cream blush, from the center of the cheekbones towards the temples for a lifting effect. Continue combing your brows up and out with some hairspray. If they are thin, you can fill in a little to unify, but do not redraw them, because the result is artificial.

On the lashes, apply one or two coats of mascara, depending on the intensity you want to set in your eyes, and on the lips, just a touch of color. To achieve a “bitten” effect, moisturise with a balm and apply some color with your fingers, dabbing in the center. Remember, less is more.

hairstyle of a clean girl

Hailey Bieber with a clean girl look and low braid at the 2022 Grammy Awards
Hailey Bieber has opted for a chestnut hair color, known as ‘expensive brunette’, to enhance her natural beauty. Credit: Matt Baron/Shutterstock

Go for a natural hair color—either solid or with subtle highlights—and make sure it’s healthy, smooth, and shiny. Keep a routine of hair care dedicated: the shampoo Y Sedal Care + Vitamin C + Hyaluronic Acid conditioning treatment resort to ingredients top care of the skin and transfer them to the hair, restoring its softness, shine and strength.

Hailey Bieber with a high bun and center parting in a clean girl look
The high polished bun with the center parting is the epitome of the ‘clean girl aesthetic’. In the picture, Hailey Bieber. Credit: Matt Baron/Shutterstock

The hairstyle should be simple and elegant, with the line in the middle, leaving the face uncovered. The high, polished bun with a center parting is the most characteristic hairstyle of this aesthetic. To achieve this, untangle your hair with the Dove Anti-Knot Hydration Daily Moisturizer; we promise you that she will get rid of all of them.

Next, moisten the roots and, with the help of a fine-toothed comb, gather the hair into a high ponytail. Tie it with a garter the color of your hair. Little by little, twist the hair around the hair tie, while holding it with bobby pins. Once you’re done, run a buffing brush through the roots and apply the Original Folicure Fixing Gel; It will help you keep the strands strong.

Kendall Jenner with a high ponytail, copper hair and natural makeup
A high ponytail always looks elegant. Get inspired by Kendall Jenner. Credit: David Fisher/Shutterstock

Other styling options clean girl are the bun collected with a clamp, the low bunthe low braid and the high ponytail or half, which can also be braided. In any of these cases, if you want, you can leave two loose strands to frame your face.

If you wear your hair down, you can put it behind your ears or not, but the center parting is important.

The fashion of clean girl look

Hailey Bieber with a gray sports outfit in a clean girl look
A monochrome outfit will instantly make you look stylish. In the picture, Hailey Bieber. Credit: Broadimage/Shutterstock

The minimalist style is based on the quality of the fabrics, the simple cuts and the use of neutral colours. The choice of garments and their combinations rests on these precepts to compose a sober, elegant, timeless and simple style. Its use dates back to the 1990s.

Choose comfortable and sophisticated pieces. Coordinates are a good choice, even in sportswear, and allow you to keep your look monochrome. Some wardrobe basics are a white tank top, a black t-shirt, a gray crew neck sweater, a slip dress, a oversized and baggy hip jeans. She accessorizes with gold jewelry and big dark sunglasses.


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