‘Soft girl aesthetic’: the keys to this romantic style born on the internet

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In today’s fashion cycle, trends come and go faster than ever thanks to TikTok. In 2021, the soft girl aesthetic took social media by storm. Since then, it has morphed into a larger subculture that haunts young girls the world over and promises to stick around for a long time.

This aesthetic focuses on a sweet, feminine and Romantic, and encompasses everything from clothing to hair and makeup. The inspiration? Bratz dolls, early 2000s pop stars and culture kawaii japanese.

Whether you identify with it or you still don’t know it, here we list the necessary elements to replicate the looks from any angle. In addition, in the gallery you will find even more inspiration for your hairstyles.

Sydney Sweeney with loose hair in a black bow, representing the soft girl aesthetic, at the MET Gala 2023
Sydney Sweeney has become the role model of this aesthetic. Credit: David Fisher/Shutterstock.

soft girl aesthetic refers to a style of fashion and beauty that is characterized by a sweet, feminine and romantic appearance. Key elements of this aesthetic include pastel colors like pink, lilac, baby blue, pale yellow, and mint green; clothing and accessories from the 1990s and 2000s, natural makeup in shades of pink, as well as soft, messy-looking hairstyles like low ponytails, braids and natural waves.

The trend finds inspiration in Bratz dolls, early 2000s pop stars and culture kawaii japanese. In the celebrity universe, it could be said that Ariana Grande It is the absolute reference, although it is also represented by Taylor Swift and Sydney Sweeney.

the aesthetics soft girl It is often associated with internet culture, especially social networks like TikTok and Instagram, where users share photos and videos that show their personal style in this vein.

In terms of personality, the soft girl she considers herself kind, affectionate, gentle and friendly. This subculture proposes to explore femininity in a safe and happy space, as well as allowing us to be in contact with the kinder and more beautiful side of life. Even more important, it reminds us that femininity does not rule out intelligence or resilience.

HoYeon Jung with loose hair and two fine braids framing her face
The South Korean model and actress HoYeon Jung opted for the most viral hairstyle of recent times. Credit: Image Press Agency/NurPhoto/Shutterstock.

The soft girl aesthetic focuses on soft, natural hairstyles like low ponytails, braids, and loose waves. The pastel tints, such as pink and the lilacThey are also popular. Try a low, messy ponytail with a bow in subdued colors.

Braids are also a great option for a looks sweet and feminine. If you have long hair, experiment with a loose, messy braid with a few strands framing your face. Includes hair accessories like bows, brooches, donuts, pearlsa scarf or a bucket hat.

Editor’s tip: To make your hair look soft and beautiful, use the line of shampoo and Conditioning treatment Sedal Shine and Smoothness. With blueberries and oils, it helps recharge your hair’s vitality, giving it softness and natural shine. If you are concerned about chemicals, keep in mind that 92% of its ingredients are of natural origin.

Suki Waterhouse with layered blonde hair and pastel makeup, portraying the soft girl aesthetic
For the 2023 MET Gala, Suki Waterhouse chose soft pastel makeup. Credit: David Fisher/Shutterstock.

As for makeup, the soft girl aesthetic Go for a soft, natural look with a focus on pink tones. Soft, natural eye makeup is a popular choice, with pastel shadows, stylish black eyeliner, cat eye and lots of blush (pink or peach) to create a looks Romantic. Light pink lipstick is a favorite and you can pair it with a clear gloss for a juicy look. Don’t forget to apply highlighter (white, pink or peach). If you want, you can use colored eyeliners to draw hearts, flowers, stars, or clouds on your cheeks or eyelids. Try getting some fake freckles to look even prettier!

Woman with a soft girl aesthetic outfit, consisting of a lilac sweater and top and blue jeans

Finally, speaking of fashion, the soft girl aesthetic focuses on feminine and romantic clothing, also in pastel tones —often combined with neutrals such as white and beige— and with prints such as flowers, polka dots or checks. The dresses and tops shorts, pleated miniskirts, knitted sweaters and vests are key elements. Of course, with a surprise factor that gives the set a daring contrast, such as thick platforms, a bag baguette or some striking horn-rimmed glasses, but always looking soft within the general atmosphere of the style.

Now yes, have fun experimenting with this sweet and romantic style!

The post ‘Soft girl aesthetic’: the keys to this romantic style born on the internet appeared first on All Things Hair Mexico.

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