‘Brazilian blowout’, the Brazilian keratin treatment that eliminates ‘frizz’


For those who seek improve hair health and free him from frizzBrazilian keratin, also known as Brazilian blowout in some parts of the world, it is the ideal treatment. This not only completely eliminates frizz, but also smoothes the cuticle and helps to style the hair more easily. In addition, it leaves it smoother, softer and shiny.

But before you submit your hair to this famous hair procedure, it is important that you know exactly all the benefits, risks and care it requires to decide if it is the right solution for you.

Before and after image of a woman having Brazilian keratin treatment
As you can see in the image, keratin improves the condition of the hair and leaves it free of frizz. Credit: Shutterstock.

Although the keratin is a protein that the body produces naturally and constitutes the main component of hair, opting for a chemical process such as Brazilian blowout or Brazilian straightening can help strengthen and smooth your hair, especially if it is very dry and frizzy.

Adhered with high-temperature heat plates, the treatment in question has the function of creating a protective layer on each strand and filling in the areas of the hair fiber that have lost keratin, restructuring and deeply repairing damaged hair. Consequently, hair looks and feels healthier.

Benefits of Brazilian keratin

  • Delete the frizz. Its moisturizing properties condition porous hair strands, eradicating frizz completely. Therefore, the hair is manageable and easy to comb.
  • It makes the hair dry faster. By applying a Brazilian keratin treatment to your hair, you will notice how it dries faster. Some say that the time is cut in half, so it is easier to dry it in the open air and avoid heat tools, such as the dryer.
  • Restores and strengthens hair fibers. Thanks to amino acids and nutrients it contains, this treatment improves the overall appearance of the hair and increases its thickness. It also strengthens it, preventing it from breaking and the ends from splitting.
  • Smoothes the hair cuticle. This procedure, more than straightening the hair, reinforces each of the cells that make it up, keeping them straight, shiny and smooth. frizz.
  • Nourishes the hair fiber. Keratin has the powerful quality of providing a large amount of nutrients to the hair, making it recover all the essential amino acids and nutrients that are lost over time.
  • It is for all types of hair. Any type of hair can benefit from Brazilian keratin, however, keep in mind that the result is different in each case. In very curly hair, for example, the Brazilian blowout it does not always completely smooth your structure, but rather stretches it, leaving soft and nourished waves.
'Brazilian blowout', the Brazilian keratin treatment that eliminates 'frizz'
Brazilian keratin is sealed by passing an iron over the hair. The more the iron is passed, the smoother the hair will be. Credit: Shutterstock.

The procedure can last up to three hours, although this time can vary depending on the length, thickness and hair type. This is the process:

    1. Assessment. Before going through this treatment, it is important to consult a professional to evaluate your hair type, its condition, what your expectations are and what benefits you can obtain.
    2. Washed. The first step is to remove dirt and any residue from the hair and then perform a keratin wash. The head is gently massaged, left to act for five minutes and rinsed with plenty of water.
    3. Excess of water. Afterwards, the moisture is removed, first with a towel and then with the dryer.
    4. Conditioner. Instead of a normal conditioner, a special mask is applied starting from the roots to the ends. To achieve the desired result, the product must be left to act for 15 minutes. This mask is not removed with water, but with the hairstyle.
    5. drying. After applying and removing the mask, the hair is blow-dried.
    6. Ironing. The hair is ironed in small sections at a temperature up to 230 ºC, passing the iron around 10 times in each section to adhere the treatment to the hair fibers.
    7. Final wash. Finally, the hair is washed again with a mild shampoo and a nourishing mask is applied.

Depending on the type of treatment applied and your hair type, Brazilian keratin can last from 10 to 24 weeks. If you want to prolong its effect, these are the essential cares:

  • Avoid washing and collecting your hair immediately. As much as possible, avoid picking up and wetting your hair after application. The ideal is to wait between 24 and 48 hours before the first wash. Thus, you will allow the treatment to seal perfectly in the hair strand, without mistreating or breaking it, in addition to prolonging the effect.
  • It uses a keratin washing system (paraben free). Products that contain keratin among their ingredients, combined with other active nutrients such as vitamin E, help to prolong shine, strength, softness, and control frizz. The duo of shampoo and Sedal Keratin Conditioner with Antioxidantswithout parabens, is excellent in this case.
  • Remember to avoid frequent washing. The more you wash your hair, the less your treatment will last. Space out washings as much as possible.
  • Opt for moisturizing styling products. Keep your hair manageable and under control with products like TRESemmé Antifrizz styling cream. Formulated with keratin and pearl concentrate, it will nourish your hair to the maximum!
  • If you are going to dye your hair, let it be before applying the keratin. Are you thinking of dyeing your hair and also applying Brazilian keratin? Our recommendation is to dye it before treatment so that it can be sealed with the color. Or, if you decided to change your tone after your B.razilian blowout, wait a couple of weeks before applying the dye, as the color may not hold onto the hair or leave streaks uneven.
Shay Mitchell with straight dark brown hair
The ‘Brazilian blowout’ is the solution to that rebellious hair and ‘frizz’. In the image, Shay Mitchell. Credit: Evan Agostini/Invision/AP/Shutterstock.

Brazilian keratin is very effective. As we said before, it is one of the best treatments to make hair look shiny. Its effect is a salon-like mane, but with long-lasting results. For months, you can forget about the lack of humidity and the difficulty in combing your hair. All day, morning and night, your hair will feel soft, silky and manageable.

Editor’s tip: If you are going to opt for the treatment in question, be sure to complement it with products such as TRESemmé Keratin Antifrizz shampooprofessionally developed with keratin and hyaluronic acid for soft, shiny and manageable hair.

Of course, there are some risks and side effects that you should take into account before trying the famous Brazilian blowout

Most keratin treatments contain ingredients that release formaldehyde when heated. Although these are very effective chemicals for sealing the procedure, when inhaled they can cause side effects for both stylists and their clients. They are also believed to be carcinogenic and may increase the risk of malignant cells.

Some symptoms or reactions are:

  • Difficulty breathing.
  • Irritation to the skin, eyes and nose.
  • Headache.
  • Dizziness.
  • Burning in the scalp.
  • blisters.

In a medical study carried out in Brazil, some people even had skin problems and scalp rashes from the Brazilian blowout. Also, blisters similar to eczema on the neck and face.

On the other hand, there are those who experience disgust when the keratin begins to come off the hair, as it may not return to its natural shape and, in some cases, the roots feel dry and damaged. In this case, we recommend using repairing products such as Bioexpert Keratin 2-in-1 shampoowhich forms a protective barrier, adds shine, cares and restores hair.

Editor’s tip: Some studies support the danger of applying a keratin treatment if you are pregnant. Avoid it entirely in this case.

Thanks to innovations in the beauty and health sector, today there are different formaldehyde-free keratin treatments. These use alternative and natural ingredients, such as amino acids, proteins and botanical extracts.

These formulas work and nourish the natural structure of the hair, providing softness, shine and less frizz. The results are similar to Brazilian blowout and just as functional and durable.

However, avoid applying them yourself and always go with a professional who can guide you and apply the treatment meticulously.

Now that you know what Brazilian keratin straightening is, are you ready to put it to the test? Tell us on Instagram (@allthingshairmex), where you will find a community of devotees to hair beauty, just like you!

The post ‘Brazilian blowout’, the Brazilian keratin treatment that eliminates ‘frizz’ appeared first on All Things Hair Mexico.


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