Selena Gomez is the last celebrity to create a beauty line of the same name.
According to the US Patent and Trademark Office. UU. , the actress and singer presented a registered trademark of «Selena Gomez» on July 11 for a series of beauty products, including « fragrances, cosmetics, skincare preparations, hair care preparations, soaps, moisturizers and essential oils «, among others. The registered trademark was presented by July Moon Productions, the Gomez production company.
Gomez had previously launched a homonymous fragrance in 2011 with Adrenalina Inc., Which collaborated through his fans who helped decide on the aroma profile. Outside of beauty, Gomez partnered with Coach last year to collaborate on a collection after the success of the Selena Grace line of handbags and accessories launched by Coach the previous year. In 2018, it was also chosen by Puma to design a line of clothing, shoes and accessories.
Her first adventure in the fashion space came in 2010 with the launch of his clothing line, called Dream Out Loud, at Kmart in 2010. The junior line included clothes back to school and was expected to generate 100 million Dollars during their first year.
She follows a series of other celebrities who are harnessing their star power to launch beauty lines. Oscar-winner Lady Gaga, for example, is launching her beauty line, Haus Labs, in September, and follows the success of Rihanna’s Fenty Beauty.
Gomez has not yet commented on the registered trademark or the next beauty line.