The brand joins the celebration of all the bodies in its latest campaign to show that sexy is an attitude.
H & M recently launched its latest swimsuit collection with a campaign that celebrates diversity and demonstrates that all bodies are beach bodies.
H & M joins body positive movement
The Swedish clothing brand showed in its social networks models plus size, medium and small size, of different races, with stretch marks, cellulite, and spots on the skin, as are the bodies of most women.
Although it is not the first brand to join the body-positive movement, this is a great step for fast fashion brands, since their campaigns are reproduced all over the world and reach a large audience that receives the message that all bodies are perfect, they can be fashionable and enjoy the beach.
This campaign was attended by two Latina women, Victoria Volkova, lifestyle influencer and LGBTTTIQ + activist, and actress Estefanía Villareal, who also shares messages of self-love. Both recorded part of the campaign on the beaches of Acapulco Guerrero.